I still do closing appointments for loans/refinance etc. but I do not take the appointments for the loan applications, as there are no notary acts involved with those. In addition, I market to local escrow companies for direct closings, vs. via signing companies. I do general notary work for local attorneys who do not have a notary in house. I also visit local hospitals, senior assisted living, senior center, local detention center, business offices, general public etc. I would say that the larger percentage of my business comes from the general public vs. loan signings. It also on the whole is more profitable as you can charge for each notary act plus a travel fee vs. taking a flat fee for a loan signing. Check with your State guidelines with regard to travel fee as some states have limits.
I would suggest getting listed on other notary sites as well. Also, if you don't have one, create a website and a free listing on Google, Yelp, etc. The more you have, the more you will appear on search engines. I literally spent my first year just doing research and marketing. That paid off as I have regular local clients who need documents notarized on a regular basis. In addition, I always send a Thank You card out after the appointment for new clients. Include extra business cards, this has always got me more business and referrals to their friends etc. If you can afford it, join a business networking group, like BNI, Chamber of Commerce. Also visit banks and talk to their loan officers, some don't like working with signing services and will call you directly for in-house closings. Hope this helps.