Let me share a little something with y’all. It’s called your “Raison D’Etre” or Reason For Being. In other words, why in the world are you in the business of being a notary? Consider the following:
What is it that you do that you’re the absolute best at?
You offer a product / service you didn’t invent. . .
You use a formula you didn’t invent. . .
You use a delivery method you didn’t invent. . .
Have you truly branded your concept?
Have you identified and/or isolated a market segment?
What do you do that creates a unique user experience?
Why would an investor put serious money into your business?
Do you fully understand your business’s raison d’etre?
As a business person (not just a notary) do you want to go to the health club, the hospital or the morgue?
Think of it this way: You’re not just a Notary Public – you’re a business person that has selected notary work as your endeavor. Are you suited for this kind of work? Can you earn enough to be satisfied at whatever level you set for yourself? What if things don’t go your way (few assignments, too little pay, too many errors, overwhelming competition, etc.); can you withstand it? Do your skills and attributes sync up with the demands of the work?
Now, take a look at these questions:
What am I trying to achieve? What specific results am I seeking?
What are my major successes and failures?
What are my major challenges and opportunities?
What things work well? People – Process – Technology
How do I measure performance?
You can’t manage what you can’t measure.
What gets measured, gets done!
How do I define the difference between “I can’t” and “I won’t”?
What things would work if I took them more seriously?
Where have I become lax, complacent, unfocused, smug?
What should be abandoned?
Is inadequate financing a problem? The only problem? The real problem?
What should I be saying “NO” to?
What is absolutely essential to the success of this business?
My advice to newbies is to spend some time answering those questions and start thinking about ways to be memorable. Yeah, that’s the secret. . . BE MEMORABLE!
If you need a model to emulate, think back on two or three of the most favorably memorable people you’ve ever known and think more about what made them memorable to you. Now you’ll have something to work with to strengthen your new career as a notary or signing agent.
When people remember you kindly, they’ll use you, connect with you, call you, like you, refer you, tell others about you, laugh about you, care for you. That, my friends, is how you get work. Of course, your work has to be good, that’s a given. But when you and your work are memorable, well, that’s something else again.
I try to be memorable. My business cards are memorable; my writing instruments (not “pens”) are memorable; my signing boards are memorable; my entrance when I arrive is memorable.
I hope this post is memorable to you and that you’ll benefit from reading it.
God bless you all.