I’ve been doing direct marketing this week to title companies after a lot of research on my own (reading reviews, finding names of officers, compiling lists, charting them out geographically, sending personalized emails). I emailed all 50 of the title companies before trying to go directly to them, and only ONE PERSON responded to me lol. She rejected me. So, I decided to go door to door. I bring a short resume in an envelope, my business card, and treats for the office with each one. For the record, I’m in Nashville, TN. What I’ve found is that MOST of these title companies don’t need a signing agent. Everyone in the office is a notary and they have closing agents whose literal job is to do signings. I got the picture (and it makes sense…) that they would rather schedule a time for their clients to come to them and perform the signing rather than having a random person go to the client. Most didn’t use signing services because they didn’t need them.
Also, even though I never had a door slammed in my face, most of the times I wasn’t even allowed to speak to the escrow officer, even if I did research and knew their name beforehand. I was NEVER allowed to speak to someone if I didn’t know who they were beforehand. I was given some “all our EOs are busy, sorryyyy” line. These people think they’re working at the freaking pentagon or something. The secretaries are guard dogs and the treats I brought were the only reason they softened up to me. Usually AFTER being given something they would agree to at least ask the escrow officer if they had 5 minutes to spare. And then they’d come back with some ridiculously blatant and hilarious lie about how the EO was “so busy” or “working on uh… uh… paperwork! Yeah, that’s it! So sorry!” You’d think a secretary would have a better cover story… If I wasn’t able to see an EO, I’d leave my info and card with the secretary and give them my little spiel instead. However, I wonder how effective it is since they have no power in the decision making process. And who knows if they even passed on the treats and most importantly, my information, to anyone at all.
I could tell that whenever I was dismissed by the EO, it was a bald faced lie. That showed me that signing agents didn’t even try to get direct work in Nashville, TN. They were very confused by my presence, which made me feel weird. Like… this is a title company, right? Where you provide loans, right? Basically, I was made to feel my role was completely redundant and useless and all the money and time I invested was probably for nothing. No wonder I’m not getting work after signing up to 50 signing services. Title companies don’t even use em here!
So far, it has all been very dismissive. And this flies in the face of Mark Wils’ little LSS YouTube videos where everyone in the world is apparently making 11k per month out of the gate! I’d honestly be happy with 3k/month but that seems laughable so far… What do you guys think?