Hello ~ you and Linda stated a lot of good points. Important thing to include is what state you are located. Linda is a seasoned person and knows her rates. I’m in WA State where I go by state rates and state that information on my flyers and Google page. Have been doing more GNW lately and people find my simplistic Google page helpful Also printed laminated copies of page for full care facilities, hospitals, etc. This is just my part time job because I’m retired. I do stay busy and have a lot of call backs. I relate good to seniors but also provide other professional services.